Born in Atlanta. Built for everywhere.

The culture
sits down
here.

Real conversations with the artists, producers and builders shaping hip-hop. Recorded in Atlanta, heard everywhere.

On the couch
this week

Fetty P Franklink thumbnailLatest episode
Fetty P Franklin
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They
pulled up.

Producers, artists and entrepreneurs who sat on the couch.

Big Bank with Veto
Big BankOn the couch

On the couch

Big Bank

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B.G. with Veto
B.G.On the couch

On the couch

B.G.

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Ishmael Muhammad with Veto
Ishmael MuhammadOn the couch

On the couch

Ishmael Muhammad

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Ray Daniels with Veto
Ray DanielsOn the couch

On the couch

Ray Daniels

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Diamond Dallas Page with Veto
DDPOn the couch

On the couch

DDP

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Charleston White with Veto
Charleston WhiteOn the couch

On the couch

Charleston White

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Fetty P Franklin with Veto
Fetty P FranklinOn the couch

On the couch

Fetty P Franklin

Watch the episode

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Zaytoven with Veto
ZaytovenOn the couch

On the couch

Zaytoven

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Hot Boy Turk with Veto
Hot Boy TurkOn the couch

On the couch

Hot Boy Turk

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Your name here?Pull up
Veto Red Carpet Photo
Veto on the couch
The journalistThe host

The podium
& the couch.

The Journalist & The Host

Atlanta’s LeVon “Veto” McKee sits down with the artists, producers and entrepreneurs shaping the culture, and gets the stories behind the headlines. New episodes every Monday at 8PM ET.

The receipts.

Real numbers, straight from the platforms.

Instagram
Youtube
Tik Tok

As of Oct 2026.

Put your brand
in the room.

Integrations that feel like part of the conversation.

Founding partner slots open
1

Presenting Sponsor

Your brand opens the episode and rides the credits.

2

Clip Sponsor

Mic Drop Moments presented by you, right where the views happen

3

The Drop, Presented By

Own the segment fans send in themselves.

4

Set & Product Replacement

Your product on the table, in the room, in every shot.

5

Live Events

Bring the couch to your launch, your city, your stage.

On air

Got a story?
Pull up.

Artists, producers, founders: tell us why the couch needs you.

Get on
the list.

Drop-night reminders in your time zone, first looks at clips, and the next Drop call.